Why SEO is now a waste of time for small businesses If you run a small business, you’re short on time and long on tasks. I’m suggesting that SEO is simply not worth worrying about… Continue reading
Being a creator in the AI swamp – a way forward If you work in the creative industries (writing, editing), artificial intelligence looms like a tsunami over you. My thoughts on a way forward… Continue reading
Tips for making content look good on the web Is writing for the web different from any other kind? No. Content on any platform should follow the same rules – but formatting is important. Continue reading
It’s not content marketing, it’s communication: Writing a brief You’re in the market for a writer, but not sure where to start? I demystify “content marketing” and what goes into writing a brief. Continue reading
Simple HTML for content creators If you are making web content, there’s going to be a moment when something goes wrong. You can fix it yourself with some HTML code knowledge. Continue reading