Updated July 10, 2026
- Safe Hands uses generative AI (GenAI) tools like NotebookLM, Perplexity, Claude, ChatGPT, Le Chat and Gemini to research topics, summarise documents and help with business strategy, content planning and admin.
- We use Granola to record meetings and generate notes and transcripts.
- We do not enter private client documents or information into GenAI tools without their permission. Where necessary, client documents will be anonymised before being entered into GenAI tools.
- We do not use GenAI tools to write or edit text for clients.
- If we use the text of research generated by GenAI tools in work for clients, we check it against original sources and rewrite it.
- If we ask a GenAI tool to generate information, we always ask it to cite sources. We will use common sense, visit those sources and/or use other research to verify the accuracy of any information taken from AI sources.
- If we have used GenAI tools in any way in client work, we disclose that to the client.
- We have a general policy of not using GenAI to generate pictures, but if we do, we disclose that (in the same way that we credit the sources of other pictures we use).
- We strive to use AI tools that in ways that respect copyright laws and that do not infringe on the intellectual property rights of others.
- We monitor all GenAI-generated content for potentially false, misleading, or harmful information (just as we do with any and all material we see on social media.)
- We are compliant with protection of privacy legislation in South Africa, and apply those same protocols when using GenAI to gather or analyse data for content creation.
- We are mindful of biases in AI algorithms.
- All content on this website is written, edited and posted by human beings, except where otherwise explicitly stated.
- We are committed to staying informed about developments in GenAI technology and the implications for content creation. We regularly update policies and practices to reflect advancements and ethical considerations.
- We encourage feedback from readers and stakeholders about the use of AI in content creation. Please use our contact form if you have any questions or concerns.
NOTE: A ChatGPT-generated response guided the original version of this policy, but it has been extensively rewritten and changed over time. ChatGPT cited the following sources for the text it generated:
Sources
Fjeld, J., Achten, N., Hilligoss, H., Nagy, A., & Srikumar, M. (2020). Principled Artificial Intelligence: Mapping Consensus in Ethical and Rights-Based Approaches to Principles for AI. Berkman Klein Center for Internet & Society. [https://cyber.harvard.edu/publication/2020/principled-ai]
Hao, K. (2019). This is how AI bias really happens—and why it’s so hard to fix. MIT Technology Review. [https://www.technologyreview.com/2019/02/04/137266/this-is-how-ai-bias-really-happens-and-why-its-so-hard-to-fix/]
General Data Protection Regulation (GDPR). (2018). Regulation (EU) 2016/679 of the European Parliament and of the Council. [https://gdpr-info.eu/]
