Tips for making content look good on the web Is writing for the web different from any other kind? No. Content on any platform should follow the same rules – but formatting is important. Continue reading
It’s not content marketing, it’s communication: Writing a brief You’re in the market for a writer, but not sure where to start? I demystify “content marketing” and what goes into writing a brief. Continue reading
The who, why and how of making a content calendar If you are marketing yourself or your business by writing regular pieces of content, you need a content calendar. Continue reading