Is writing for the web different from any other kind of writing?
The short answer is not really.
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Tag: content
It’s not content marketing, it’s communication: Writing a brief
If you run a business and have been persuaded by everything you see on social media and the Internet generally that your marketing efforts should include “content”, then please sit down and think again.
The question to consider: what does “content” actually mean?
The Oxford dictionary definition (in my premium version) has four possibilities:
- The things that are held or included in something (ie the contents of a glass jar)
- A list of the chapters or sections given at the front of a book or periodical (the table of contents)
- The material dealt with in a speech, literary work, etc. as distinct from its form or style
- Information made available by a website or other electronic medium
The who, why and how of making a content calendar
In 2019, I wrote a post about making a content calendar for your blog (or Facebook page, or website, or newsletter).
At the time, my website had had no new content for three-and-a-half months. Continue reading
It’s not content marketing, it’s communication: Writing a brief
If you run a business and have been persuaded by everything you see on social media and the Internet generally that your marketing efforts should include “content”, then please sit down and think again.
The question to consider: what does “content” actually mean?
The Oxford dictionary definition (in my premium version) has four possibilities:
- The things that are held or included in something (ie the contents of a glass jar)
- A list of the chapters or sections given at the front of a book or periodical (the table of contents)
- The material dealt with in a speech, literary work, etc. as distinct from its form or style
- Information made available by a website or other electronic medium
The who, why and how of making a content calendar
In 2019, I wrote a post about making a content calendar for your blog (or Facebook page, or website, or newsletter).
At the time, my website had had no new content for three-and-a-half months. Continue reading