Writers – how to tell the good from the bad

You have a product to promote, or a report to produce, and you need a writer.

But how do you tell if a writer is any good, and whether they will do what you need them to do?

Like editing and training, writing is a credence good: something with qualities that cannot be observed by the consumer after purchase, making it difficult to assess its utility. And if you need the services of a writer (rather than being able to do it yourself), you may not be best placed to assess the quality of what you pay for.
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Trainers – how to tell the good from the bad

I’ve spent the last couple of days preparing for, and then delivering, a three-hour online training session about social media.

And as always I was in a state of low-grade nervousness right until I hit the leave button at the end of the training session.

That’s because I have never liked public speaking. And because I’m always convinced that the training I have prepared won’t meet up to the expectations of the trainees. I keep doing it though, because I love helping other people to fly and because there’s such satisfaction in having someone say “I get it now – thank you!”.
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