How not to hate marketing (part two)

For many people who run small businesses, marketing is hard. This is the second part of my deep dive into marketing feels…

“Marketing is about translating what you have to offer into why anyone should care.”

So says writer and entrepreneur Margo Aaron, in an article entitled Why Marketing Makes Smart People Feel Stupid.

I found it when I set off an a journey to find out why marketing feels so terrible. The first part of my learnings is here:

How not to hate marketing (part one)

To save you reading part one, the place I got to in my research was this: The first step in not hating marketing is to understand that you fear being rejected – and then to do the work so that you don’t find yourself in a cycle of fear and failure.

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How not to hate marketing (part one)

For many people who run small businesses, marketing is hard. I’m no exception. I’ve been researching why we hate it so much…

I’ve been doing a lot of marketing recently.

I’ve been making connections on LinkedIn, sending emails to people who might need my skills, applying for freelance gigs I see online– a round of cold calling, in the sense that I am writing to people who I don’t know and who don’t know me.

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