Perhaps it’s the circles I move in… it seems no matter what I do online, there’s going to be an email or an article or a social media post about ChatGPT.
There’s no doubt in my mind that the attention this bit of software is getting is deserved. ChatGPT is the understandable, usable face of something much bigger, the quiet revolution that machine learning and artificial intelligence have been creating while we were all thinking about something else (cat videos, for instance).
Continue readingYou have a product to promote, or a report to produce, and you need a writer.
But how do you tell if a writer is any good, and whether they will do what you need them to do?
Like editing and training, writing is a credence good: something with qualities that cannot be observed by the consumer after purchase, making it difficult to assess its utility. And if you need the services of a writer (rather than being able to do it yourself), you may not be best placed to assess the quality of what you pay for.
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You know the feeling. You took the car to the mechanic, they said they fixed that odd knocking noise, then said a lot of incomprehensible things and took a load of money. But, as you drive away, there’s that nagging feeling: did they really do what they said? The knocking noise is gone but should it really have cost all that?
People have this feeling because they have just purchased a credence good – something with qualities that cannot be observed by the consumer after purchase, making it difficult to assess its utility.
