Two years on: My business gets a rebranding

    Big businesses do rebranding exercises; small businesses can too…

    When I first started freelancing in December 2016, I described myself as just that: a freelancer.

    But I soon learned that saying I was a freelancer was either not understandable, or made me sound like someone who “just worked from home”.

    So I started saying I run a small business, or sometimes “I am a journalist”.

    And when in November 2018 I made enough money in one month to cover all my expenses I thought: okay, now this is serious. This really is a business, and that’s not just something I say because that’s the general advice on all the entrepreneurial websites.

    At about the same time, I was due to get new business cards printed. I looked at my existing cards and thought they looked a little tired. When I first started my business (see what I did there) I went on to Fiverr, found a designer, told him I wanted something minimalist and then used what he did for two years.

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