If you run a small business, you’re short on time and long on tasks. I’m suggesting that SEO is simply not worth worrying about…
If you are tired of London, you are tired of life.
So said Samuel Johnson in 1777 (if this odd post is anything to go by).
In 2024, if I am tired (to my bones) of SEO, does that mean I am tired of the Internet?
Continue readingSearch engine optimisation (SEO) is not part of a journalist’s traditional skill set.
In fact, there are probably some journalists who don’t know what it is. And those that do know what it is probably think it has to do with the dark arts of marketing.
They would be right – there’s a lot of marketing thinking in SEO. But there are also good reasons for journalists to establish a nodding acquaintance with some basic SEO techniques. Stories written by journalists (or bloggers, or marketers) live online, and you want people to be able to find them – if only for reasons of ego.
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