What I learned at a masterclass on email newsletters

I have a low-key email newsletter that gets sent out on Friday mornings, aimed (for now) at promoting the weekly blog post that I write. 

My subscriber list is small, and I often wonder if I am doing the right thing, if the newsletter meets the needs of its recipients, if I’m using the right platform: you name it, I second-guess myself.

Continue reading

My calm 2023 business strategy planning

When I worked as a full-time journalist, annual reviews and strategic planning for the coming year were not high on the agenda – we were always too busy dealing with the immediate issues in front of us. But now that I am entering the seventh year of running my own business, an annual review and business strategy planning session are vital.
Continue reading