Picture: bykst/Pixabay
It is a truth universally acknowledged, that an editor in possession of a new website (or a newspaper) must be in want of a redesign.
The Jane Austen phrasing was irresistible, but this is one of the true certainties of journalism: when a publication gets a new editor, he or she will want it to look different.
When I was a print journalist I live through three different redesigns. And in my time in online journalism, I think there were four. Of course, I may have repressed the memory of some, so there may have been more. And we’re not talking changing a masthead here, we’re talking making everything new from the ground up.
These occasional fits of rebranding entail a lot of work for production staff. And they usually make readers very cross, until everyone gets used to it all and life continues as normal. Continue reading