Why online headlines matter, a lot

Huffington Post South Africa engaged in an interesting but flawed experiment this week.They published a story with this headline: ‘Donald Trump Praises Jacob Zuma as “The Best, Ever”‘ . Very clickable it is, combining two big names in online traffic generation. However, what you get when you open the article is a discussion of fake news – a “we make you click and now we will teach you something” story. Huff Post’s news editor Deshnee Subramany…

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Rights and wrongs in training

I spent last week training a small group of interns, teaching them to use my company’s multimedia tools. It’s a long time since I trained a group of people, in a room, with the luxury of time and a training plan. And I realised again how much I enjoy it. Reflecting on the week, there are some things I did wrong and some things I did right. Perhaps a short list of those would be…

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It’s the reader, stupid

Woman reading a book

There are still very important things that journalists do: they hold the powerful to account, they dig up the dirt, they inform us about the world around us, they make newspapers and websites, they satisfy our deep need for stories.  All the things I learnt about journalism over the years still hold true. But now there is one over-riding question for me: does any of this serve the reader?

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