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Home Archive by category "Running a Small Business" (Page 2)

Category: Running a Small Business

Why SEO is now a waste of time for small businesses

money falling on a laptop

If you run a small business, you’re short on time and long on tasks. I’m suggesting that SEO is simply not worth worrying about…

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How not to hate marketing (part two)

Picture of a hand ticking items off a list

For many people who run small businesses, marketing is hard. This is the second part of my deep dive into marketing feels…

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How not to hate marketing (part one)

a woman writing the word audience on a whiteboard

Marketing is often hard for people who run small businesses. I’m no exception. So I’ve been researching why we hate it so much…

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The real danger of AI (and it is not new)

woman with headset on surrounded byl lights

There are two words in the phrase “artificial intelligence”. And it is only one of them poses the real dangers we face…

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Call to action: let’s ditch the long-form sales pages

Why do online sales pages suck so much? It seems to me that marketers are just out of touch with the needs and wants of most consumers.

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LinkedIn collaborative articles – what are they, should you contribute?

LinkedIn is huge – 310 million active monthly users, we’re told. So what’s in it for the platform to have users working on collaborative articles?

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Being a creator in the AI swamp – a way forward

If you work in the creative industries (writing, editing), artificial intelligence looms like a tsunami over you. My thoughts on a way forward…

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