Why SEO is now a waste of time for small businesses
If you run a small business, you’re short on time and long on tasks. I’m suggesting that SEO is simply not worth worrying about…
Category: Running a Small Business
How not to hate marketing (part two)
For many people who run small businesses, marketing is hard. This is the second part of my deep dive into marketing feels…
How not to hate marketing (part one)
Marketing is often hard for people who run small businesses. I’m no exception. So I’ve been researching why we hate it so much…
The real danger of AI (and it is not new)
There are two words in the phrase “artificial intelligence”. And it is only one of them poses the real dangers we face…
Call to action: let’s ditch the long-form sales pages
Why do online sales pages suck so much? It seems to me that marketers are just out of touch with the needs and wants of most consumers.
LinkedIn collaborative articles – what are they, should you contribute?
LinkedIn is huge – 310 million active monthly users, we’re told. So what’s in it for the platform to have users working on collaborative articles?
Being a creator in the AI swamp – a way forward
If you work in the creative industries (writing, editing), artificial intelligence looms like a tsunami over you. My thoughts on a way forward…
How not to hate marketing (part two)
For many people who run small businesses, marketing is hard. This is the second part of my deep dive into marketing feels…
How not to hate marketing (part one)
Marketing is often hard for people who run small businesses. I’m no exception. So I’ve been researching why we hate it so much…
The real danger of AI (and it is not new)
There are two words in the phrase “artificial intelligence”. And it is only one of them poses the real dangers we face…
Call to action: let’s ditch the long-form sales pages
Why do online sales pages suck so much? It seems to me that marketers are just out of touch with the needs and wants of most consumers.
LinkedIn collaborative articles – what are they, should you contribute?
LinkedIn is huge – 310 million active monthly users, we’re told. So what’s in it for the platform to have users working on collaborative articles?
Being a creator in the AI swamp – a way forward
If you work in the creative industries (writing, editing), artificial intelligence looms like a tsunami over you. My thoughts on a way forward…