My home office gets an upgrade
One of the joys of self-employment is the freedom to decide where your home office will be located…
Category: Running a Small Business
Why that new toy is not as shiny as you think it is
How a simple mid-year review turned into weeks of uncertainty, courtesy of shiny new object syndrome…
Why SEO is now a waste of time for small businesses
If you run a small business, you’re short on time and long on tasks. I’m suggesting that SEO is simply not worth worrying about…
How not to hate marketing (part two)
For many people who run small businesses, marketing is hard. This is the second part of my deep dive into marketing feels…
How not to hate marketing (part one)
Marketing is often hard for people who run small businesses. I’m no exception. So I’ve been researching why we hate it so much…
The real danger of AI (and it is not new)
There are two words in the phrase “artificial intelligence”. And it is only one of them poses the real dangers we face…
Call to action: let’s ditch the long-form sales pages
Why do online sales pages suck so much? It seems to me that marketers are just out of touch with the needs and wants of most consumers.
Why that new toy is not as shiny as you think it is
How a simple mid-year review turned into weeks of uncertainty, courtesy of shiny new object syndrome…
Why SEO is now a waste of time for small businesses
If you run a small business, you’re short on time and long on tasks. I’m suggesting that SEO is simply not worth worrying about…
How not to hate marketing (part two)
For many people who run small businesses, marketing is hard. This is the second part of my deep dive into marketing feels…
How not to hate marketing (part one)
Marketing is often hard for people who run small businesses. I’m no exception. So I’ve been researching why we hate it so much…
The real danger of AI (and it is not new)
There are two words in the phrase “artificial intelligence”. And it is only one of them poses the real dangers we face…
Call to action: let’s ditch the long-form sales pages
Why do online sales pages suck so much? It seems to me that marketers are just out of touch with the needs and wants of most consumers.