April 2020 update: I wrote this post in February, when the world was as it was. Pre-pandemic and pre-lockdown and pre-catastophic economic meltdowns. The world is now a very different place, and I hesitated before sharing it, but I think it still has validity. The world has become a much smaller and scarier place for all of us, and much of that is out of our control. But we can control how we think about things. We can hope for a better world, and give thanks for what we have now. There is still abundance, if we choose to look for it.
Continue reading
Category: Running a Small Business
Small business lessons learned: ask for help, collaborate
At the beginning of 2020, I found myself so exhausted all I could do was sit in a chair and read.
Two weeks into my holiday, I wasn’t feeling much better. I felt as though I was walking a labyrinth that would never end.
Ask for help, said a voice in my head. So when marketing guru and coach Tina Keys at Pink Diamond Projects asked me to look over a document for her, in return for whatever work I might need done, I said could you give me some of your magic and get me up and running again?
She promptly enrolled me in her month-long Purpose and Identity challenge, which provides a framework for looking at the old year, thinking about the new year and setting some goals, along with a daily and weekly programme to make it all happen.
Continue reading
Two years on: My business gets a rebranding
Big businesses do rebranding exercises; small businesses can too…
When I first started freelancing in December 2016, I described myself as just that: a freelancer.
But I soon learned that saying I was a freelancer was either not understandable, or made me sound like someone who “just worked from home”.
So I started saying I run a small business, or sometimes “I am a journalist”.
And when in November 2018 I made enough money in one month to cover all my expenses I thought: okay, now this is serious. This really is a business, and that’s not just something I say because that’s the general advice on all the entrepreneurial websites.
At about the same time, I was due to get new business cards printed. I looked at my existing cards and thought they looked a little tired. When I first started my business (see what I did there) I went on to Fiverr, found a designer, told him I wanted something minimalist and then used what he did for two years.
Why businesses need editors: it’s in the details
Editors like to say that their work is invisible. An editor should leave things better than they were before, and no one should know they were there. Because that is true, most people don’t really know what editors do, or where they work. I would guess that the general public thinks of an editor as someone who works at a publishing house, or at a news publication – and indeed you will find editors in those places.
But wherever there is the written word, there is the need for a second eye, an editor who checks what has been written and applies a particular set of skills. Don’t believe me? Dear reader, I will now demonstrate. Continue reading
Things I have learned in a year of running a business
I’m a member the South African Freelancer’s Association, and the current acting chair of the Western Cape committee. In that capacity, I was asked to talk to a group of film-making interns at Reel Partners about freelancing and entrepreneurship.
I duly sat down and made a list of my five top tips for freelancers – you can read them here.
The talk went down well, I hope, and it got me thinking about what I have learned on a more personal level. It turned out there was quite a lot to excavate from the past year. Here then are the “deeper” learnings: Continue reading
Small business lessons learned: ask for help, collaborate
At the beginning of 2020, I found myself so exhausted all I could do was sit in a chair and read.
Two weeks into my holiday, I wasn’t feeling much better. I felt as though I was walking a labyrinth that would never end.
Ask for help, said a voice in my head. So when marketing guru and coach Tina Keys at Pink Diamond Projects asked me to look over a document for her, in return for whatever work I might need done, I said could you give me some of your magic and get me up and running again?
She promptly enrolled me in her month-long Purpose and Identity challenge, which provides a framework for looking at the old year, thinking about the new year and setting some goals, along with a daily and weekly programme to make it all happen.
Continue reading
Two years on: My business gets a rebranding
Big businesses do rebranding exercises; small businesses can too…
When I first started freelancing in December 2016, I described myself as just that: a freelancer.
But I soon learned that saying I was a freelancer was either not understandable, or made me sound like someone who “just worked from home”.
So I started saying I run a small business, or sometimes “I am a journalist”.
And when in November 2018 I made enough money in one month to cover all my expenses I thought: okay, now this is serious. This really is a business, and that’s not just something I say because that’s the general advice on all the entrepreneurial websites.
At about the same time, I was due to get new business cards printed. I looked at my existing cards and thought they looked a little tired. When I first started my business (see what I did there) I went on to Fiverr, found a designer, told him I wanted something minimalist and then used what he did for two years.
Why businesses need editors: it’s in the details
Editors like to say that their work is invisible. An editor should leave things better than they were before, and no one should know they were there. Because that is true, most people don’t really know what editors do, or where they work. I would guess that the general public thinks of an editor as someone who works at a publishing house, or at a news publication – and indeed you will find editors in those places.
But wherever there is the written word, there is the need for a second eye, an editor who checks what has been written and applies a particular set of skills. Don’t believe me? Dear reader, I will now demonstrate. Continue reading
Things I have learned in a year of running a business
I’m a member the South African Freelancer’s Association, and the current acting chair of the Western Cape committee. In that capacity, I was asked to talk to a group of film-making interns at Reel Partners about freelancing and entrepreneurship.
I duly sat down and made a list of my five top tips for freelancers – you can read them here.
The talk went down well, I hope, and it got me thinking about what I have learned on a more personal level. It turned out there was quite a lot to excavate from the past year. Here then are the “deeper” learnings: Continue reading